About Impacto
One industry.
One deep focus.
Impacto is a Dubai-based influencer marketing agency built for only one industry: food and beverage. We help restaurants, cafés, and F&B brands across the UAE find the right creators, run campaigns that actually move people through the door, and measure the results like they would a paid ad—not a hope and a hashtag.
We don't do everything for everyone. We do one thing deeply: turn restaurant marketing budgets into measurable demand.
The hashtag feed lies.
Most restaurants approach influencer marketing the same way: scroll a food hashtag, spot a creator with a nice grid and a big follower count, slide into their DMs, send free food, and hope something happens.
When we started building the data pipeline behind Impacto, one thing became impossible to ignore: a huge share of what surfaces in UAE food hashtag feeds is spam, bots, and low-quality accounts that will never bring a real customer through your door. Restaurants were making five-figure decisions based on vanity metrics, follower counts that don't convert, and engagement that isn't real.
The full campaign, from first shortlist to final report.
We run the full influencer campaign from start to finish, so restaurant owners and marketing teams don't have to.
Discovery & shortlisting
We identify creators who genuinely fit your brand, cuisine, and location.
Vetting
We screen for real engagement, authentic audiences, and food relevance before you ever see a name.
Outreach & negotiation
We handle the messaging, the rates, and the coordination.
Execution
We manage the campaign, the content, and the timeline.
Reporting
We show you what happened, in numbers that matter.
You stay focused on running your restaurant. We handle the creators.
Not more influencer marketing.
Better decisions.
There is no shortage of agencies in Dubai that will say the words “influencer marketing.” Here's what actually sets Impacto apart.
Simple, transparent, and built to move fast.
We keep the method simple and transparent.
We learn your goal: a new branch launch, a slow weekday, a menu drop, or more delivery orders. The trigger shapes the campaign.
We build a data-backed shortlist: pre-vetted creators matched to your brand and location, delivered fast.
We run it end-to-end: outreach, coordination, content, and timing, managed for you.
We report, so you know what your spend actually did and what to do next.
The principles behind every recommendation.
Data over guesswork.
Every creator recommendation should be defensible with real numbers, not a nice-looking profile.
Honesty over hype.
We don't invent results, inflate metrics, or promise numbers we can't stand behind. If we don't know, we say so.
Focus over breadth.
We serve F&B in the UAE deeply instead of chasing every industry shallowly.
Outcomes over activity.
A campaign that generates buzz but no customers is a failure, no matter how many likes it gets.
Partnership over vendor.
We work best with restaurants that treat us as a strategic partner, not a logo-slapped invoice.
For restaurant brands growing on purpose.
Impacto is built for UAE restaurant brands that want to grow on purpose, not by accident.
If that sounds like you, we should talk.
Founder-led, by design.
Islam built Impacto after seeing how much restaurant marketing budget was being wasted on influencer campaigns chosen by guesswork. Rather than build another generalist agency, he built the data infrastructure first: a pipeline that surfaces which creators genuinely engage with UAE restaurants and how those collaborations perform. Then he built the agency around it.
“Restaurants deserve to know exactly why a creator is worth their budget before they spend a single dirham. That's the whole reason Impacto exists: to replace the guessing with something you can actually measure.”
Stop guessing. Start running influencer campaigns you can measure.
If you're ready to see what your data looks like, we'd love to show you.
Book a free 15-minute strategy call →